Bed Bath & Beyond names new agency, taps retail vets from Target and Macy's
Both new marketing executives will report to Cindy Davis, who joined last year from L Brands to overhaul the struggling Bed Bath & Beyond’s image. The retailer has been building up its stable of in-house brands as it strives to compete with the likes of Target, which has focused on its own store brands as a way of improving margins and better connecting with customers. Mark Tritton, Bed Bath & Beyond’s CEO and president, is a former Target executive credited with helping to grow the Minnea...
Source: adage.com