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The American Cleaning Institute (ACI) previewed the launch of a new ingredient communication tool, ‘What Cleaning Ingredients Do,’ designed to enhance consumer understanding through greater transparency and building trust with consumers.

United statesKristin cordzBryan parrishMelissa hockstadAmerican cleaning instituteClorox companyMarket activesYear meetingFuture leaders chair kristin cordzVice chair bryan parrishWhat cleaning ingredients doConsumer goodsAci limitedCleaning industryEconomic taxonomyIndustry economics