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Manor Estate Wines Shares Ways to Capture the New York and US Market
Manor Estate Wines Shares Ways to Capture the New York and US Market
When Manor Estate Wines first embarked on its journey to capture the US market, it was an unknown brand in the States. Today, it sees growing export orders to businesses across the country. Peter Cap and daughter Sharleen share their secrets to success after successfully capturing the niche market for fine wines that began with a dream and culminated in accolades and celebrations.
Building a Network from the Bottom Up
Sharleen notes that talking to people can be the start of great things. In her case, it began with “talking to waiters.” After all, with New York as a starting point, Manor Estate hoped to capture a share in the fine dining niche market. They were up against wineries supplying already-famous-brand wines to New York restaurants and wine bars. If Manor estate was to “take Manhattan,” it needed to know what Manhattan wanted