Food & Beverage Industry Showcasing Greater Demand for Carotenoids
It has been noticed that rising demand from customers for clean and natural products extracted from natural colors is expected to act as a key growth driver for the carotenoids market. In addition, prevailing health and wellness movements are working towards the higher adoption of carotenoids amid food and beverage processors.
The utility of lycopene and beta-carotene as colorants in the F&B sector remains to climb a higher path, says Fact.MR study. Beta-carotene is majorly used in cheese, yogurts, spreads, sauces, soups and bakery products. On the other hand, lycopene is receiving surging demand due to its effectiveness as a colorant in soups and sauces. S Higher consumer awareness associated to the benefits of carotenoids concerning eye health, cardiovascular health and immune function functions as a primary growth driver.