Page 62 - Marketer News Today

Intact. but this morning, abc news released a poll that shows that 37% of women have an unfavorable view of tiger woods compared to only 29% of men. as a marketer, salesman, beginning with you, john, can he recover from numbers like that in terms of getting back his marketability? >> it will clearly start to happen as he starts winning the games. it will happen first with men. if i was helping them in terms of just raising his image, after three to four months there would be the acknowledgement ...

With was to refer to them as temptations. you know, certainly he didnt refer to them even as human beings. he didnt apologize to them. my understanding is part of the 12-step program is youre supposed to apologize to all the human beings you wronged. some of these women alleged they had year-long relationships with him, text messages from him where he lied to them. i think he should have apologized too them, too. they are human beings, after all. >> lets talk about the future of tiger, the sales...

Part of -- he could turn this into an element of his business plan. lil wayne is such a successful marketer and rapper. if you read background on him, his record company has uprooted from new orleans to new york so he could be closer to where he is. he has a lot of songs in the tank already. he could put out an album while he is still serving in yale. this could just be a blip on the radar for him. >> beyond the marketing and money and all of that, he is a young man at the top of his career. ano...

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