Marketers Beware News Today

PHOTO: Steve Gale | unsplash An awakening has been taking place in the physical world against the beauty model that has been dictated to us for years. But in the digital arena, where younger generations spend most of their time, social media determines what is considered beautiful. The two opposing struggles are taking place in parallel. In the physical world, the struggle goes against the latent pressure exerted on women to conform to an unrealistic beauty ideal. As part of the struggle, var...

(“Hotel rooms as workspaces? Its happening," Phocus Wire on Apr 3, 2020) In the weeks and months prior to the COVID-19 outbreak, we featured a number of stories detailing hotels’ efforts to leverage largely vacant public space within the hotels as co-working space (e.g. WeWork) and offer otherwise vacant hotels rooms to travelers seeking to book a room for less than the traditional 24-hour period (e.g. DayUse.com). Now with social distancing and quarantines putting a temporary stop to co-wo...