At The Drum, we believe marketing can change the world, and few things we do exemplify that more than The Drum Awards for Social Purpose. This year’s winners have now been announced, with Dentsu International for Malaria No More UK and Don’t Cry Wolf for Tangle Teezer winning the night’s top honors.
A host of charities, brands and campaign groups have realized the power of large-format digital screens around the Cop26 venue in Glasgow to convey hard-hitting messages to delegates, the public and watching media.
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Ikea has taken a leaf out of Pixar’s playbook for its latest #WonderfulEveryday commercial, an animated allegory for how even small actions can make a big difference when it comes to saving the planet.
Following the adventures of an anthropomorphic robot with more than a shade of Pixar’s Wall-E, the CGI-heavy piece shows how a little motivation can go a long way when it comes to protecting planet Earth.
Developed by Mother, ‘Change a bit for Good’ is centered on a one-minute television commercial in which the lovable droid’s efforts to improve the environment are beset by difficulties each step of the way.