Page 3 - Marketing Controller News Today

15th December 2020 Pladis is launching Jacob’s Mini Cheddars Sticks in a move designed to extend its savoury portfolio and to tap into “new evening consumption occasions”. For the first time ever, the £71m Mini Cheddars brand is going beyond its signature circular crackers with a new baton-shaped snack. Jacob’s Mini Cheddars Sticks will be available in two flavours – Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak – in a 150g sharing pack format. The variant will be avail...