there was stuff they didn t want to talk about without talking an t the content of the movie, and that s awesome for a film maker. so we ve been fortunate and i decided to take this one out myself. rather than distribute it normally through a studio system, i figured maybe i could handle this distribution myself. the movie is only $4 million, so that s always been my achilles heel. if we sell it, they re going to spend $20 million to market it. that s already five times the amount of the budget of the movie. that s always felt weird to me. when you realize the marketing cost attach the $20 million plus $4 million, we re break even point. the studio doesn t give that $24 million. they only get half. so now i have to make $48 million to make my little $4 million horror movie to break even.
and that s awesome for a film maker. so we ve been fortunate and i decided to take this one out myself. rather than distribute it normally through a studio system, i figured maybe i could handle this distribution myself. the movie is only $4 million, so that s always been my achilles heel. if we sell it, they re going to spend $20 million to market it. that s already five times the amount of the budget of the movie. that s always felt weird to me. when you realize the marketing cost attach the $20 million plus $4 million, we re break even point. the studio doesn t give that $24 million. they only get half. so now i have to make $48 million to make my little $4 million horror movie to break even. it s crazy economics. absolutely. if you re disney and you make a movie that cost $150 million, you better spend $100 million marketing it worldwide, because
it out themselves. there was stuff they didn t want to talk about without talking an t the content of the movie, and that s awesome for a film maker. so we ve been fortunate and i decided to take this one out myself. rather than distribute it normally through a studio system, i figured maybe i could handle this distribution myself. the movie is only $4 million, so that s always been my achilles heel. if we sell it, they re going to spend $20 million to market it. that s already five times the amount of the budget of the movie. that s always felt weird to me. when you realize the marketing cost attach the $20 million plus $4 million, we re break even point. the studio doesn t give that $24 million. they only get half. so now i have to make $48 million to make my little $4 million horror movie to break even.
decided to take this one out myself. rather than distribute it normally through a studio system, i figured maybe i could handle this distribution myself. the movie is only $4 million, so that s always been my achilles heel. if we sell it, they re going to spend $20 million to market it. that s already five times the amount of the budget of the movie. that s always felt weird to me. when you realize the marketing cost attach the $20 million plus $4 million, we re break even point. the studio doesn t give that $24 million. they only get half. so now i have to make $48 million to make my little $4 million horror movie to break even. it s crazy economics. absolutely. if you re disney and you make a movie that cost $150 million, you better spend $100 million