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News: ParalympicsGB and Salesforce announce new partnership

Salesforce, a global leader in CRM, have announced a new long term marketing partnership with ParalympicsGB to bring fans and athletes closer together than ever before.

United statesFrance generalMike sharrockZahra bahrololoumiTeam united statesBritish paralympic associationTeam germanySalesforce united kingdomB2b marketingBusiness marketingMarketing resourcesMarketing informationMarketing magazineMarketing articles2b partnership

News: Workplace from Meta gives frontline employees a voice with new global campaign

In collaboration with Harvard, Deskless not Voiceless uncovers the realities of life on the frontline.

United statesUnited kingdomVirgin atlanticShai weissOlivia calvertGlobal commsFrontline barometerGreat frontline resignationRoyal ambulanceHuman resourcesEve grauAndrew lastB2b marketingBusiness marketingMarketing resourcesMarketing information

The tautology of marketing operations job titles

Marketing operations (MOps) is characterised by variety – the wide-ranging set of demands, responsibilities and activities is in turn reflected in MOps job titles. However, these addendums are unnecessary, repetitions or tautologies – the saying of the same thing twice in different words. Here’s my run down of real-life, tautological MOps job titles and why fewer words are just as good!

Marketing operations dream teamBusiness studiesB2b marketingBusiness marketingMarketing resourcesMarketing informationMarketing magazineMarketing articlesMarketing operations

News: Feefo appoints new CMO to drive growth and overseas expansion

James Shanahan will lead Feefo’s marketing team during the next stage of the CX insights and reviews platform’s rapid growth.

United statesUnited kingdomTony whebleVirgin atlanticJames shanahanB2b marketingBusiness marketingMarketing resourcesMarketing informationMarketing magazineMarketing articlesJames shanahan

[WEBINAR VCCORP] Không gián đoạn kinh doanh trong thời dịch bằng các công cụ Martech & Salestech

[WEBINAR VCCORP] Không gián đoạn kinh doanh trong thời dịch bằng các công cụ Martech & Salestech
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