A skin care expert who founded the first microbiome-focused skin care brand Gallinée would love to get stuck on the scientific backing of her probiotic products, but the consumer understanding just isn't there yet.
Huel has "bent its mission statement" to launch Daily Greens, its first powdered supplement, which aims to fill nutritional gaps identified in competing products on the market.
Biotic supplements might not be enough without ‘gut conditioning’, Dr. Wilbert Sybesma, founder of consultancy firm Microbiome Solutions told the audience at NutraIngredients' Probiota event earlier this month.
The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.
The biotics industry is undergoing a transformation, largely directed by customer reviews, proprietary and generic ingredients, synbiotics, and personalisation, according to ecommerce insights service Lumina Intelligence.