Page 72 - Marky Mark News Today

♪ >> but in 1992, it was time for underwear to get over being lame. that year, high-end fashion designer calvin klein came on the market with a new hybrid style of underwear. the mens boxer brief. now, how to sell it. >> my names neil kraft, creative director at kraftworks, my ad agency. we were fishing for a way to advertise the underwear. both calvin and i at the same time opened up "rolling stone," we were thinking about what would we do for the ad campaign. we realized there was marky mark...

Baggy pants low. the african-american community in general started to wear their pants low. when you wear your pants low, what happens? you show your underwear. you know, a white guy takes it up, and he goes, oh, i can do that, too. if you figure out a way to amplify something thats going on in the culture and make it mainstream, thats for advertising when it becomes cool. we hardly had to do anything. marky made it cool. i mean, we just exposed him. >> shouts goes out to my man calvin klein, go...

Always. of course, he wore his pants where they would hang low. thats the way hip-hop culture wore their pants. >> very early on, i think advertisers began to understand that hip-hop was sellable. marky mark himself had been seen as a complete outcast. we didnt buy into his cool when he was marky mark and the funky bunch. we saw that as an affront to authentic hip-hop, but calvin klein saw something that we didnt see, which was a broader commercial appeal, that marky mark had some things in him ...

That year, high-end fashion designer calvin klein came on the market with a new hybrid style of underwear. the mens boxer brief. now, how to sell it. >> my names neil kraft, creative director at kraftworks, my ad agency. we were fishing for a way to advertise the underwear. both calvin and i at the same time opened up "rolling stone," we were thinking about what would we do for the ad campaign. we realized there was marky mark in calvin klein underwear. ♪ yo, its about that time >> marky mark ...

Up, and he goes, oh, i can do that, too. if you figure out a way to amplify something thats going on in the culture and make it mainstream, thats for advertising when it becomes cool. we hardly had to do anything. marky made it cool. i mean, we just exposed him. >> shouts goes out to my man calvin klein, good looking out for the drawers, not saying i would do another fruit of the loom commercial or anything like that because they dont make the hype shorts. >> thats one of the most iconic campaig...

That year, high-end fashion designer calvin klein came on the market with a new hybrid style of underwear. the mens boxer brief. now, how to sell it. >> my names neil kraft, creative director at kraftworks, my ad agency. we were fishing for a way to advertise the underwear. both calvin and i at the same time opened up "rolling stone," we were thinking about what would we do for the ad campaign. we realized there was marky mark in calvin klein underwear. ♪ yo, its about that time >> marky mark ...

Of course, he wore his pants where they would hang low. thats the way hip-hop culture wore their pants. >> very early on, i think advertisers began to understand that hip-hop was sellable. marky mark himself had been seen as a complete outcast. we didnt buy into his cool when he was marky mark and the funky bunch. we saw that as an affront to authentic hip-hop, but calvin klein saw something that we didnt see, which was a broader commercial appeal, that marky mark had some things in him that whi...

You know, a white guy takes it up, and he goes, oh, i can do that, too. if you figure out a way to amplify something thats going on in the culture and make it mainstream, thats for advertising when it becomes cool. we hardly had to do anything. marky made it cool. i mean, we just exposed him. >> shouts goes out to my man calvin klein, good looking out for the drawers, not saying i would do another fruit of the loom commercial or anything like that because they dont make the hype shorts. >> thats...

Being out here, i mean, listen, you know. you get to have no thoughts at all. >> each one of our stories are almost similar how we isolated ourselves, our family, everything else. started reaching out and found, you know, the only way were all going to heal each other is to get back together. >> holy -- >> is that bloopers? >> there we go. marky mark. >> marky mark. >> im up here somewhere. thats me right there.

Im not saying it was anything. i dont even really remember what happened. it was just -- its just like, you know, you go and you do things and you do some really -- stuff thats crazy and then when youre done they just tell you bye. you know? >> i came back from afghanistan again, another deployment over there. this was my 26th deployment total. >> i forgot to get some stuff last night. >> how long have i known mark? for as long as i can remember. probably since 3 or 4. ive known him for a long t...