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Can you imagine if Google were mimicking the way Tripadvisor is handling its new subscription program, Tripadvisor Plus? Pundits would be screaming that Google is becoming an online travel agency.
Tripadvisor’s new subscription program, Tripadvisor Plus, which is still in beta and slated to be rolled out to all U.S. users by the end of June, has Tripadvisor collecting credit card details on subscriber hotel bookings, and Tripadvisor is the contact point for customer service issues, although the hotel or online travel agency supplier is officially the merchant of record.