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Inspired by classic 90s talk shows, Alfred puts Chicken Tonight out there as the perfect sauce to use without chicken
On a mission to reinvigorate the brand in the Netherlands, Chicken Tonight takes a remarkable turn by using its somewhat limiting brand name to its advantage. Stating that despite what one might assume, the brand is also a fine choice for dishes without chicken.
This message is brought to life in a nostalgic manner, taking people back to the time when this cult brand was at its advertising peak in the Netherlands. Set in a recognisable 90’s talkshow setting, we witness a domestic quarrel about how Chicken Tonight should or shouldn’t be prepared. That’s when neighbour Anja enters the stage…