To promote SUPERVALUE, myNEWS s spokesperson said it will implement a holistic 360 marketing campaign covering online and social media initiatives for targeted demographics, as well as PR and BTL.
Nasi goreng ayam Nestum and bubur lambuk Nestum are on the Maru Beraya menu, available at Maru Kafe.
CONVENIENCE store myNEWS and F&B company Nestlé (Malaysia) Berhad are collaborating for the first time on the Maru Beraya menu for Ramadan and upcoming Hari Raya celebrations.
The menu is available at Maru Kafe, a brand by myNEWS that offers freshly made ready to eat items, bakery, soft serve and coffee at leading outlets in the Klang Valley as well as the northern and southern regions.
Maru Kafe is known for its Japanese standard high-quality, hygienic and innovative offerings, with infusion of local flavours to cater to local taste buds.
, aims to bank on the expansion of its outlets and potential brand tie-ups as it sees this as growth drivers in the wake of the revival of stiff competition in the retail space.
As the second-largest convenience store chain in the country after 7-Eleven, its latest brand tie-up with leading South Korean convenience store CU last year would culminate in the opening of 30 to 50 CU outlets this year. The outlet was launched on April 1.
Analysts are upbeat about the opening of the outlets as they expect the brand’s potential scalability to support the company’s earnings growth.
Group CEO Dang Tai Luk (pic below) told StarBiz that it plans to maintain at least 100 outlets for this year and the next.