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One of the biggest challenges that Sebastian Stefan faced after setting up his logistics company, LoadMe, was resistance to the adoption of technology by potential users.
Mr Stefan first came up with the concept of a marketplace connecting freight carriers to companies looking to have their goods transported in 2014 and the business was fully operational by 2016.
However, LoadMe s success depended also on the willingness of lorry and pickup drivers to use the platform – a feat he initially found difficult to achieve.
“Adoption is a problem in our industry,” the LoadMe chief executive told
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