Since it launched in 2016, nonprofit consultancy News Revenue Hub has used strategies honed at a bloodbank to help publishers raise $61m without paywalls.
Good things happened when Honolulu Civil Beat dropped its paywall and went to donations instead poynter.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from poynter.org Daily Mail and Mail on Sunday newspapers.
"We often talk with newsroom leaders who feel compelled to accept every invitation to participate in a program because they don’t want to miss an opportunity."