Demand for help has outstripped philanthropic giving as more states have restricted abortion rights, says Oriaku Njoku, head of the National Network of Abortion Funds.
Digital fundraising has taken on a new urgency in recent years, as the pandemic has accelerated the need to connect with donors online, whether through email, social media, or text.
Longtime monthly donors have shown they really care about an organization’s mission. Experts say groups shouldn’t be afraid to ask them for additional gifts.