Page 159 - Master Chief News Today

Microsoft's CEO of Xbox, Phil Spencer, who led the talks to buy Activision. Dan Steinberg/Invision/AP On Tuesday, Microsoft announced plans to buy

Microsoft’s $68.7 billion purchase of Activision brings Xbox’s stable of internal game development studios to 30 and gives Microsoft control of billion-dollar franchises like Call of Duty and World of Warcraft in addition to IPs like Minecraft, Halo, and The Elder Scrolls. Here’s a list of everything the company has acquired since 2014.

Microsoft has acquired video games giant Activision in a deal worth $68.7bn, the largest deal in gaming history. The price indicates the value the industry puts on tentpole franchises such as World of Warcraft, Candy Crush and Overwatch – and in particular the advertising opportunity in these IPs. The Drum investigates.

Lets explore that icky feeling you had when you read about the Activision acquisition..

Everyone’s talking about Microsoft this week, with the massive megacorp’s big moves in the gaming space setting everyone’s tongues wagging. But

Microsoft’s planned Activision Blizzard means that the company will instantly become a force in mobile gaming, potentially bringing franchises like Halo and Skyrim to your smartphone.

343 Industries have announced some changes and fixes coming to Halo Infinite this week, targeting two of the most heavily criticised elements of the game:

From indie titles to blockbusters, leading performances play a crucial role in connecting people with a games story. These were among the best of 2021.In todays age, the demands for a lead voice actor can range from scripts weighing the same as [...]

We are a few weeks into 2022 and I suspect many of us are still trying to grapple with the events of 2021. Heck, some of us may still be dealing with 2020! Time, however, waits for no one. We’re almost to the halfway mark of January (gasp) so we need to prepare ourselves for the rest of the months to come and if you don’t know where to start, Guru has you covered. From fun games that chillax you to getting the living daylights scared out of you to apps that could help your productivity, your...

In yet another year with dual Battlefield and Call of Duty releases, shooter fans had no shortage of options [...]