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Foreign Objects Seeks a Visual Language for the Feeling of Having a Non-Western Name – PRINT Magazine

In this project, SVA Branding student Ayşe Yaren Kaya turns the tension of exoticized names and characters into mind-bending typography.

Michael bierutYork city school of visual artsMaster in branding programNew york cityVisual artsBranding programYaren kaya

Dictionary of Imaginary Sentiments Tries to Put the Absurdity of Modern Life Into Words – PRINT Magazine

SVA Branding student Fernando Andreazi creates words to describe absurd feelings he experiences, like pre-date jitters, forest fires, and watching thing…

New yorkUnited statesFernando andreaziMichael bierutMaster in branding programYork city school of visual artsNew york cityVisual artsBranding programSao paulo

BRAND WHAT-IFS Imagines Bold New Directions for Legacy Brands – PRINT Magazine

In this SVA Branding project, Serious Studio designer Deane Cruz imagines IRL Lego houses, Lexus baby strollers, and Glossier for pets.

Michael bierutDeane cruzMaster in branding programYork city school of visual artsNew york cityVisual artsBranding programExecutive creative directorSerious studioBrand what ifsLazy oaf

A Designer Learns About His Partner by Asking Her the Story Behind 100 of Her Possessions

In 'Caitlin's Things,' SVA Branding student Dan Azic shares the details of the objects that make up his partner Caitlin's life.

New yorkUnited statesCity ofUnited kingdomRay orwigMichael bierutDan azicOtl aicherMaster in branding programYork city school of visual artsNew york cityVisual artsBranding programGame boy

100 Days of Tag Lines Turns Graffiti Into Advertising – PRINT Magazine

In this project, SVA Branding student Alison Mansfield finds copywriting inspiration from tags on the streets of New York.

New yorkUnited statesMichael bierutAlison mansfieldSchool of visual artsMaster in branding programNew york cityVisual artsBranding programTag linesTouch grass

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