Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email.
A strong personal brand differentiates you in the market, enables you to establish yourself as a leader in your industry and gives you a competitive edge. It’s not enough to be a great lawyer if no one besides you, a handful of your closest client and clients knows that you are.
Personal branding is about standing out while being your best self, especially in a crowded field such as law. A strong personal brand differentiates you in the market, enables you to establish yourself as a leader in your industry and gives you a competitive edge.