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SMNYC 2024: Paramount's Steve Ellis Talks Premium Content, Ads, and Measurement

Streaming Medias Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramounts role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effect...
United States Evan Shapiro Erickson Paul Marion Ranchet Alan Wolk Steve Ellis

Lcnb Corp Sells 159 Shares of Mastercard Incorporated (NYSE:MA)

Lcnb Corp cut its holdings in Mastercard Incorporated (NYSE:MA – Free Report) by 5.9% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm owned 2,528 shares of the credit services provider’s stock after selling 159 shares during the period. Lcnb Corp’s holdings in Mastercard were worth $1,078,000 […]
United States Venkatar Madabhushi Michael Miebach Raymond James Lcnb Corp Charles Schwab Investment Management Inc

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