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KFC and TikTok partner for virtual Buckethead campaign via Ogilvy
December 14, 2020 10:41
KFC’s Bucketheads are returning to the cricket this summer, in a new campaign that sees TikTok recreate the bucket as a 3D branded effect.
The Australian-first campaign allows Aussies to get involved at the cricket or at home, and even without an actual KFC bucket, and was developed by Ogilvy, opr Agency and Mediacom.
TikTok influencers don virtual KFC Bucketheads
KFC engaged a slew of TikTok creators to don their own virtual Bucketheads, with Benny Turland, Mansour Girls, Nat Alise and Alex Hayes all participating in the #Buckethead challenge.