High long-term demand for recycled content in packaging could lead to shortages of recycled packaging materials. How can the US boost rPET availability?
A new projection by the consulting firm's packaging practice shows recycled PET demand soaring in comparison to expected supply as corporate sustainability goals kick in.
Armed with results from a 2023 survey depicting the packaging landscape that brands, CPGs, and their suppliers are currently navigating, global consultancy McKinsey was at The Packaging Conference to offer advice.