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How Start-ups in Emerging Markets Succeed Despite Scarcity

Brian Wu, researchers highlight how emerging market start-ups mobilise resources under conditions a world apart from those in developed economies. Entrepreneurs in developing economies – as well as developed ones – would find insights contained in the issue’s eight papers helpful in these lean times. What stand out in particular are ideas on how to do more with less as well as tapping community and other ties to obtain resources and reduce costs. India: Creative improvisation With only 0....
Nairobi Area United States Jawa Barat Kim Marie Bischoff Nivedita Agarwal Brian Wu
Source: insead.edu

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