Page 3 - Max Eburne News Today

JC Decaux launches new proprietary creative effectiveness tool OPTIX March 2, 2021 10:12 JC Decaux has launched JC Decaux OPTIX, a new proprietary creative effectiveness tool that uses machine learning to review the visual effectiveness of creative and predict performance. OPTIX was created with the Out-Of-Home (OOH) provider’s data science team, and will assist advertisers understand what elements of their creative are driving the most audience engagement and viewer attention. JC Decaux pro...