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How Fleischmann's yeast built the Jewish Catskills

Collage of Fleishmanns Yeast. (Grace Yagel/ JTA) The Nosher via JTA — Many home cooks this past year, in an Instagram-inspired spirit, upped their challah-baking game with new braiding patterns, interesting flavors and vibrant colors. Yet it was a more standard ingredient that unwittingly connected many to their roots. If you used Fleischmann’s yeast for your challah, you leavened your dough with the essence of American Jewry. The Fleischmann family’s story echoes the experience of many o...
New York United States New York Historical Society Delaware County Czech Republic Max Fleischmann

How Fleischmann's yeast built the Jewish Catskills – The Forward

This article originally appeared on The Nosher. Many home cooks this past year, in an Instagram-inspired spirit, upped their challah-baking game with new braiding patterns, interesting flavors and vibrant colors. Yet it was a more standard ingredient that unwittingly connected many to their roots. If you used Fleischmann’s yeast for your challah, you leavened your dough with the essence of American Jewry. The Fleischmann family’s story echoes the experience of many other immigrant Jews. The...
New York United States Delaware County Czech Republic Max Fleischmann Marni Davis

A Short History of Challah Bread, And How It Got So Sweet in America

Email Sign Up Of the essential elements comprising Judaism, perhaps the most universally known and beloved is challah, the centerpiece of the weekly Shabbat table and many holidays. Yet challah did not start out as the rich, sweet egg bread we eagerly rip apart after the Shabbat blessing or dip in egg to fry for French toast. Biblically, challah was referred to as the portion of bread given to the kohen (priest). This weekly ritual, usually conducted by women, who were responsible for ...
New York United States Leah Keonig Max Fleischmann Mandy Silverman Kayla Kaye

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