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Commercial subsidiary BBC Studios is giving animated comedy
Bluey a tech twist as part of its new licensing deal with VTech. Under the multi-territory agreement, VTech will launch electronic books, role-play watches and a phone in Q3 2022. Products will initially roll out in Australia and the US, followed by the UK, Canada and New Zealand.
Ludo Studio produces the preschool series for BBC Studios and Aussie pubcaster ABC. Disney has picked the show up, and will premiere its third season on Disney Channel, Disney Junior and Disney+ worldwide (excluding Australia, New Zealand and China).
KIDZ BOP
The kid-friendly music brand is busting a move with The LEGO Group. Its talented young stars are featured in a promotional music video for the brickmaker’s new
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Never Wrong Toys Named Rainbow Rangers Master Toy Partner
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Genius Brands International has appointed Never Wrong Toys, a subsidiary of China’s Markan Industrial Group, to be the global master toy partner for the animated series
Rainbow Rangers.
Per the partnership, Genius Brands and Never Wrong Toys will collaborate to develop a broad range of preschool products in the toy category, including dolls/figures, playsets, plush, vehicles, technology and interactive toys, musical toys, role play and more. The toy line is slated to hit the retail market in Q1 2022 to coincide with the premiere of season three of
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