National Streaming Day: Get $30 Off DirecTV Stream Plans tvline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvline.com Daily Mail and Mail on Sunday newspapers.
The name is Spanish slang for forward.
HBO has rebranded its Latino outreach platform as HBO Max Pa lante!, taking its name from the Spanish slang for forward. For more than a decade we ve been developing creative, audience-first campaigns that strategically engage Latinx, Black, Asian American and LGBTQ+ audiences, WarnerMedia senior vp multicultural marketing Jackie Gagne said in a statement. With the launch of HBO Max Pa lante!, we are creating a home for Latinx viewers and a community committed to nurturing Latino voices and sparking provocative conversations.
HBO Max is promoting its new brand in a variety of ways, starting with an animated Tapiz (tapestry) Manifesto illustrated by Katty Huertas, Daniel Moreno, COVL and Carolina Lopez Corominas and narrated by Cristela Alonzo, as well as a sizzle reel featuring Latino representation in its content: