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May 25, 2021
Little Black Book, Spot directed by MOFA's Nick Kelly positions Weet-Bix as more than just a popular breakfast choice amongst parents and children
May 24, 2021
May 24, 2021 10:58 Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations. The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement. Sanitarium Health Food Company head of...
May 24, 2021
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.