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January 31, 2022
A premium version of The Weather Company's Max Mobile app offers TV stations an opportunity to enter the growing subscription economy.
January 29, 2022
A premium version of The Weather Company's Max Mobile app offers TV stations an opportunity to enter the growing subscription economy.
May 24, 2021
Premium app offers stations entry into expanding subscription economy Broadcasters aiming to diversify digital revenue streams in the wake of disruption in the programmatic advertising universe may consider partnering with The Weather Company, an IBM Business, and offering a premium version of their mobile weather app. The Max Mobile Premium app, pictured here, uses AI-powered messaging to invite Max Mobile users to upgrade. By TVN Staff | May 17, 2021 | 5:00 a.m. ET. News that tech monolith...
May 17, 2021
A premium version of The Weather Company's Max Mobile app offers TV stations an opportunity to enter the growing subscription economy.