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The GoPro Max camera is just $399 at Amazon as of Jan. 31, down from the normal price of $499.99. That's a 20% discount.

Go live in 1080p.

GoPro announced its new HERO12 Black camera, raising the bar yet again for the small, rugged, ultra-versatile cameras the company is famous for. 

If you're shopping for an action camera, check out our in-depth review of the new GoPro Hero 12 Black.

The GoPro Hero12 Black can shoot for longer at its highest video settings, but it still has issues handling heat.

The new GoPro Hero12 Black is an evolution of the Hero11 Black, with some nice updates like vertical video, USB-C charging and Bluetooth audio device support among others

The GoPro Hero12 Black brings a handful of upgrades for pros and casual users alike, including more vertical video options and wireless audio.

The worlds most popular action camera gets a raft of new features aimed at both beginners and professionals.

The new GoPro Hero12 Black doubles battery life, adds Bluetooth audio and vertical video, and finally adds standard tripod support.

Runtime is the marquee feature for the Hero 12 Black. Here the company is promising up to double what you’ll get with last year’s model.