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Attracting and keeping clients during COVID-19
CPAs offer advice on cultivating new client relationships and strengthening existing ones during difficult times.
By Maria L. Murphy, CPA Related
Social distancing, office shutdowns, and remote working sparked by the COVID-19 pandemic have meant much of the human contact that helps build business relationships has been eliminated. These changes create challenges for CPAs looking to identify prospects and gain new clients.
But CPAs are proving every day that it is possible to be resilient and overcome these obstacles. What follows is advice from fellow CPAs on how to retain and attract clients during difficult times.