Credit:
USAA
When the pandemic first struck, USAA the insurance and financial company that serves American military members, veterans and their families was in the midst of debuting a new localized spring campaign. The San Antonio, Texas-based company had to hit pause, and switch gears, focusing on helping its members with advice, flexible payment options and assistance with coping with the financial restraints they were dealing with, says Chief Marketing Officer Mayra Rivera.
“We had to tell them the help was available,” she says.
On the latest episode of the “Marketer’s Brief, Rivera sheds more light on how the brand changed tactics during the pandemic, and how it is now recallibrating its media investment strategies as the economy begins to open up again.
Invita Tonatiuh Bravo a usar hashtag para aportar propuestas
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Líderes obreros: Nadie puede impedir el derecho a revocar la elección de un gobernador
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The ashes remind us that we are earth formations, that the material of our bodies is in solidarity with the rest of creation. All of life sprouts from the earth, flora and fauna together, each as part of the other. My mind hasn’t yet recovered from the shock of reading a medical study several years ago which revealed that more than half of my body is not human that, at a given moment, approximately 57 percent of my cells belong to other species. I contain multitudes: bacteria, viruses, fungi, archaea, a whole microbiome of life.
Our bodies are microcosms of the world around us. Human life exists as an arrangement of mutual belonging with our environment. “We are coming to understand our bodies as habitats for hundreds of species of which