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Getting new ideas to enhance services

Rozali (white songkok) launching the Penang Productivity Programme. DURING the Covid-19 pandemic, Seberang Prai City Council (MBSP) is relying on the behavioural insights (BI) approach, a branch of knowledge in behavioural sciences, to enhance its services. Council mayor Datuk Rozali Mohamud said the BI approach was to ensure that governance of the local authority remained at a productive level. He said that the four keys in BI were Make it Easy, Make it Attractive, Make it Social and Make it Timely. “Through the BI approach, MBSP obtained new ideas with the collaboration of Malaysia Productivity Corporation (MPC).” Rozali said since the first movement control order (MCO) last March, his administration had implemented several BI moves.

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