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Media Bounty behind Roc Skincare s newly-launched summer campaign

Media Bounty launches Bodyform s Intimawear range of period pants

Media Bounty launches Bodyform s Intimawear range of period pants
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At Media Bounty we choose to challenge gender norms

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. With shocking statistics around Covid-19 s affect on gender equality, how do we close the pay gap? Ahead of International Women’s Day, Media Bounty organized a company-wide discussion on gender inequality. We discussed societal pressures on women, challenges faced by women in the workplace, and specifically, the representation of women in the media. Yes, we’ve made progress since the Mad Men era, but there’s still a long way to go. With Covid-19 reversing domestic equality in households, and shocking statistics surrounding the effect it s had on women-specifically, we asked what can we do to close this gap?

At Media Bounty choose to challenge gender norms, do you?

Ahead of International Women’s Day, Media Bounty organized a company-wide discussion on gender inequality. We discussed societal pressures on women, challenges faced by women in the workplace, and specifically, the representation of women in the media. Yes, we’ve made progress since the Mad Men era, but there’s still a long way to go. With Covid-19 reversing domestic equality in households, and shocking statistics surrounding the effect it s had on women-specifically, we asked what can we do to close this gap?

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