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Salesforce debuts advertising sales management for Media Cloud

Salesforce debuts advertising sales management for Media Cloud July 16, 2021 10:18 Salesforce has introduced advertising sales management for Media Cloud with the aim to automate ad sales and improve campaign performance for publishers. The announcement: Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Management, cross-channel ...
Christopher Dean Karsten Weide Silverline Company Program Vice Sony Pictures Networks India Campaign Performance

CMO's top 8 martech stories for the week - 15 July 2021

CMOs top 8 martech stories for the week - 15 July 2021 All the latest martech and adtech news from Impact, Salesforce, Amperity, Birdeye, Mitto, Flashtalking, Mediaocean, Sitecore and ActiveCampaign. Impact secures US$150m in funding Accelerating automation innovation and global scale is in the sights of partnerships management platform, Impact, after securing US$150 million in funding. The vendorโ€™s latest funding round was led by Qatar Investment Authority, joined by Providence Public, and b...
Jason Vandeboom Davida Yovanno Naveen Gupta Kabir Shahani Bill Wise Activecampaign Developer Fund
Source: cmo.com.au

Sentiment analysis reveals consistently negative coverage of Brexit and EU in UK press

Sentiment analysis reveals consistently negative coverage of Brexit and EU in UK press Itโ€™s almost five years since the UK voted to leave the EU in June 2016. Since then, hundreds of thousands of articles have been devoted to the UKโ€™s withdrawal in British media outlets. Press attention to Brexit has waxed and waned โ€“ peaking at certain key moments, research by Press Gazette has found. Analysis of articles in 12 UK national news outlets and their Sunday editions (The Sun, the Daily Mail, ...
United Kingdom European Union Reuters Institute For The Study Of Journalism Press Gazette Financial Times Evening Standard

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