Page 2 - Media Solution News Today

Evoking emotion and stimulating the senses is the key to attendee engagement, yet most planners still neglect experience and rely on convention.

Expedia Group has signed on Google's managing director of advertising and marketing, Rob Torres, to plot advertising strategy.

26 Gold and 51 Silver and 42 Bronze EMVIE Trophies were presented to the winners at Taj Lands' End, Mumbai.

Expedia Group Media Solutions recently published the Travel Recovery Trend Report for Q4, which details many of the latest insights on the industry’s continued recovery from the pandemic, as identified in Expedia Group’s exclusive first-party data. Here, Richard Kocher, who leads Media Solutions’ data insights and planning team, gives his expert take on these latest findings for 2022 and beyond.

Politics is all about perception and the benefits of advertisements in manufacturing perception by overriding material reality cannot be overstated. Public money cannot be misused to achieve this goal.

Like other locales hard-hit by the events of the past 18 months, the Dominican Republic is focusing on rebuilding and recovering. The summer travel season may be behind us and we have headed into cooler months, but that doesn’t mean travel has to slow down.

Send With most of the world putting their travel plans on hold, the pandemic has given travel marketers an opportunity to rethink how they can connect with travelers to help pave the way toward recovery. Given the rapidly shifting global travel marketplace, data is often the best indicator of when and how to engage with travelers. Expedia Group Media Solutions recently conducted a study with Northstar Research Partners of 11,000 travelers in 11 countries for a broad view of how the pandemic has...