/PRNewswire/ Whether running an online or offline enterprise, Advertising becomes a crucial aspect of every business. Every organization requires customers.
/PRNewswire/ Whether running an online or offline enterprise, Advertising becomes a crucial aspect of every business. Every organization requires customers.
Alex Wong/Getty Images
WPP ad agencies are leading the Health and Human Services vaccine education campaign.
HHS says the next stage will be a $115 million-plus effort to encourage people to get the vaccine.
The campaign is focusing on minority communities, where vaccination rates are lower.
Advertising giant WPP has been leading a $250 million US Department of Health and Human Services coronavirus messaging campaign.
The biggest part of the campaign, a $115 million-plus effort to promote the vaccines, is set to launch imminently. An HHS spokeswoman said it would go live as soon as the supply begins to meet the demand.