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Best Media Info: The campaign approach is to introduce people to the idea of gifting a Sleepwell mattress this wedding season and own the space of wedding gifting| Ad Craft News

Click on the Image to watch the TVC. Mondelez India’s brand Cadbury 5Star has brought a quirky campaign that brings together the perfect fusion of indulgence and technology while manifesting its ‘Do Nothing’ proposition. In partnership with Google and conceptualised by Ogilvy, the brand is upping its game a notch higher by introducing the ‘5Star Do Nothing Assistant’, the first-ever AI that helps you do nothing. Advertisement While most mobile assistants help you become...