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August 7, 2021
ปรากฏการณ์สำคัญของวงการอีคอมเมิร์ซที่สร้างแรงกระตุ้นในการจับจ่าย ช่วงเวลาที่แบรนด์และธุรกิจต้องงัดกลยุทธ์มาพิชิตยอดขาย ผู้บริโภครอคอยสินค้าลดราคา
July 16, 2021
Published July 16, 2021, 9:39 AM With the mega sales season fast approaching in the Philippines, TikTok, the leading destination for short-form mobile videos, predicts that customers’ need for shopping with brands that entertain them (a phenomenon termed as Shoppertainment) will dominate buying patterns in 2021. In a round-up of key insights that will impact purchases during the mega sales moments, TikTok also highlights short videos as a crucial driver for discovery and conversation for its ...
July 1, 2021
Subscribe to our channel for the latest stories and updates. Remember pre-covid times of Mega Sales in Malaysia where thousands of discount hungry Malaysians would gather at big convention halls and malls for a chance to snag heavily discounted items? Nowadays, we’re not fighting human traffic and the aunty who bought the last pair of shoes in your size but the internet traffic on e-Commerce platforms when a big sale happens. And instead of the aunty, we’re faced with challenges on whe...