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Korean ginseng gets leg-up against climate change, and competition in health supplements market

With climate change making it harder to grow Korean ginseng, experts have created new, more resilient varieties, while brands focus on marketing to regain ground in the health-supplements market.

Korea introduces new ginseng breeds, launch marketing campaign to boost consumption

Korean ginseng researchers are creating new ginseng breeds and farming tools, and ginseng companies are investing in promoting their products abroad to reinvigorate the crop s weakening market, according to Rural Development Agency (RDA) and Korean Ginseng Corp. (KGC), Friday.

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