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GOP candidates need a messaging expert like this lady

The Democrats are far better at messaging than Republicans, primarily because they know how to communicate using compassion-framed arguments and stories that emotionally resonate with people across the political spectrum. It's natural for Democrats to wax compassionate since they tend to be moved by emotional appeals. Republicans miss that sweet spot by sticking to facts…

GOP Candidates and Political Activists Must Embrace Messaging Experts Like Melanie Sturm

ESR | February 19, 2024 | GOP candidates and political activists must embrace messaging experts like Melanie Sturm

ESR | February 19, 2024 | GOP candidates and political activists must embrace messaging experts like Melanie Sturm
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Melanie Sturm

Melanie Sturm
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