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Xbox exec on Japan expansion: We face a challenge

Xbox is eyeing global expansion and plans to achieve 'industry leadership' by revenue by 2030, but tapping into markets like Japan will be tough to do.

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Japanese publishers need Xbox, according to ex-Sony VP -

Apparently, it\ ll be difficult for them to expand their business with just the PlayStation.

Mena sato katoMasato kato

Microsoft will hold a Xbox live streaming event from the Tokyo Game Show on Sept 21

The live-streaming event will show a number of Xbox games made for the Japanese and Asian markets, along with some games that will be added to its Xbox Game Pass services in the future.

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Former Sony executive Mena Sato Kato joins Xbox

Mena Sato Kato has joined Microsoft to lead Japanese partnership operations at Xbox. As Windows Central reported, Kato …

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Microsoft has acquired ex-Sony talent in bid to conquer Japan

The pressure on Sony is starting to mount as Microsoft s Japan expansion leads the Xbox maker to acquire some key ex-PlayStation talent.

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