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Xbox exec on Japan expansion: We face a challenge

Xbox is eyeing global expansion and plans to achieve 'industry leadership' by revenue by 2030, but tapping into markets like Japan will be tough to do.

Square enixMena sato katoActivision blizzard kingNext gen xboxFinal fantasySquare enix

Japanese publishers need Xbox, according to ex-Sony VP -

Apparently, it\ ll be difficult for them to expand their business with just the PlayStation.

Mena sato katoMasato kato

Microsoft will hold a Xbox live streaming event from the Tokyo Game Show on Sept 21

The live-streaming event will show a number of Xbox games made for the Japanese and Asian markets, along with some games that will be added to its Xbox Game Pass services in the future.

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Former Sony executive Mena Sato Kato joins Xbox

Mena Sato Kato has joined Microsoft to lead Japanese partnership operations at Xbox. As Windows Central reported, Kato …

Takashi kiryuSquare enixMena sato katoWindows centralSony interactive entertainmentXbox seriesFinal fantasy

Microsoft has acquired ex-Sony talent in bid to conquer Japan

The pressure on Sony is starting to mount as Microsoft s Japan expansion leads the Xbox maker to acquire some key ex-PlayStation talent.

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