Carlsberg Malaysia eyes 11% increase in sales with Harvest can designs Details 05 April 2021
A deeply rooted tradition observed in Sabah and Sarawak is the annual thanksgiving Harvest festival marking the bountiful abundance of rice harvesting. To commemorate the festivities, Carlsberg has launched a first-of-its-kind Harvest packaging that accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans.
Celebrated throughout Sabah as Kaamatan and Gawai in Sarawak, the harvest festivals are a massive cultural celebration with families, friends and tribe members over delectable meals, traditional dance, and music pre-COVID. As we approach the second year of Harvest amid the pandemic, Carlsberg wishes to uplift spirits with its Harvest campaign and to rekindle relationships in a modest manner with beer lovers.