Amid the gradual economic recovery, as we move beyond the pandemic, LinkedIn is likely to see a lot more activity, as people seek new opportunities and connections to help boost their professional careers.
That will also mean more opportunity for marketers to connect with a wider pool of users - and this week, LinkedIn has provided some new tips and guides on how to map out effective on-platform marketing campaigns, which could help in your LinkedIn ad efforts.
In its new, 38-page Better LinkedIn Campaign Planning guide, LinkedIn provides a range of notes and worksheets to help guide your planning process.