Reaching enterprise buyers - why do B2B marketers fall short on the content that could help them the most?
Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.
Source: diginomica.com