on Dec. 28, 2020 - 10:00 AMComment
-TBWA\Spain throws a typical test drive on its ear. A special edition Ford Explorer in the country comes with a PlayStation 5. A three-minute ad subverts the format with various characters like zombies, a Kraken, an evil robot, a warrior and more.
“A limited-edition car that comes with a PS5 is not a normal car, so it didn’t deserve a normal presentation,” said
Juan García Escudero, CCO in TBWA\Spain. “I think it’s going to be a good surprise for the audience of TV motor programs.”
-Canada’s (and Fast Company’s)
644 beers, 160 goalkeepers: Lionel Messi’s victims each receive a Budweiser
Budweiser sent a beer to every goalkeeper who has conceded a Lionel Messi goal after the Argentinian superstar broke Pele's long-standing record for most goals for a single club. Updated: December 26, 2020 9:31:14 am
Gianluigi Buffon received two bottles No 514 and 515 when Messi scored twice against him in the Champions League back in 2017.
Budweiser sent a beer to every goalkeeper who has conceded a Lionel Messi goal after the Argentinian superstar netted his historic 644th strike for Barcelona this week, breaking Pele’s long-standing record for most goals for a single club.