Ramadan’s focus on community, connection also enables brands to connect in a unique way with the audience? The research also shows that 91% of social media users in Nigeria like to see content that promotes community and togetherness on Facebook and Instagram. Advertising that is respecting and highlighting Ramadan’s traditions, businesses can enter the conversation in a new and positive way - according to YouGov’s research commissioned by Meta, 72% of shoppers and Ramadan observers explore different product categories during Ramadan.