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Hospitals Should Take A Page Out of Amazon's Digital Engagement Playbook, Argues Providence Digital Chief

In order for health systems to “not be commoditized fully,” they need to collect data to know their patients’ behaviors better and build stronger relationships with them, argued Sara Vaezy, Providence’s chief strategy and digital officer. Consumer brands like Amazon have been doing this for years so they can deliver personalized experiences to their users, and it's time hospitals take a page out of their playbook, she said.
United States Sara Vaezy Oliver Wyman Health Innovation Summit Oliver Wyman Health Innovation Summit Amazon Prime

Most Hospitals Are Still Violating HIPAA By Using Web Tracking Tools, Despite Federal Warnings

The federal government has warned hospitals that using third-party analytics tools on their websites could violate HIPAA, and more than 20 hospitals are facing class-action lawsuits over the use of these tools. But a recent analysis found that hospitals are doing a poor job of fixing their websites and preventing patient data collection.
Dian Cohen Office Of Human Rights Human Services Department Of Health Aurora Health Federal Trade Commission

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